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The Shrink Is In- The Podcast Voice of PsychologyPsychological Information When You Are Ready To Hear It |
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Coke, Pepsi and Psychology
December 22, 2006 01:16 PM PST
Psychologists are involved in consumer research. Now they are using neurobiology to determine product preferences. This technique was clearly seen as being very powerful in a recent study comparing Coke and Pepsi. |
Podcast SummaryDr. Howard Gurr is a licensed psychologist who provides psychological information when YOU are ready to hear it. About DrGurrDr. Gurr has earned two Masters degrees in psychology and a Ph.D. in Professional Psychology with a dual specialization in Clinical and School Psychology. He is both a certified school psychologist and a licensed psychologist in New York State. For over 25 years, Dr. Gurr has been affiliated with hospitals, clinics, and school districts on Long Island. Dr. Howard Gurr is a member of many professional groups and he was a member of the Executive Board of Nassau County Psychological Association. Dr. Gurr has been a field supervisor for graduate students from local Colleges and Universities. He has written articles, been quoted in newspapers, heard on the radio and seen on television on a wide variety of psychologically related topics.
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 The Shrink Is In by Dr. Howard Gurr is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. 
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