Psychologists are involved in consumer research. Now they are using neurobiology to determine product preferences. This technique was clearly seen as being very powerful in a recent study comparing Coke and Pepsi.
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Podcast Summary
Dr. Howard Gurr is a licensed psychologist who provides the public with appropriate mental health information in an entertaining and easy listening manner.
About Me
DrGurr
Dr. Gurr has earned two Masters degrees in psychology and a Ph.D. in Professional Psychology with a dual specialization in Clinical and School Psychology. He is both a certified school psychologist and a licensed psychologist in New York State. For over 25 years, Dr. Gurr has been affiliated with hospitals, clinics, and school districts on Long Island. Dr. Howard Gurr is a member of many professional groups and he was a member of the Executive Board of Nassau County Psychological Association. Dr. Gurr has been a field supervisor for graduate students from local Colleges and Universities. He has written articles, been quoted in newspapers, heard on the radio and seen on television on a wide variety of psychologically related topics.
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The Shrink Is In by Dr. Howard Gurr is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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